50 Cent is bringing a major piece of early-2000s hip-hop sneaker culture back to stores.
The G-Unit x Reebok G6 is scheduled to return on August 20, 2026, reviving the signature sneaker associated with 50 Cent and G-Unit’s dominant run during the early 2000s. The retro is expected to retail for $130 and will be available in men’s sizing through Reebok and select retailers.
New Images Reveal the Classic G-Unit G6 Design
New detailed images give sneaker fans a closer look at just how closely the upcoming release follows the original 2003 design.
Rather than dramatically updating the silhouette, Reebok appears to be leaning heavily into nostalgia.
The sneaker features a predominantly white leather upper complemented by a light grey suede toe cap. Red, white and blue accents bring back the recognizable color combination associated with the original release.
One of the most distinctive details is the silver “G-6” lace dubrae, while blue G-Unit embroidery appears near the heel. Reebok branding is also incorporated throughout the sneaker, including the tongue, heel and midsole.
The result is a sneaker that looks intentionally rooted in 2003 rather than redesigned for 2026.
50 Cent and G-Unit’s Sneaker Legacy Returns
The comeback is bigger than another retro sneaker release.
50 Cent’s partnership with Reebok arrived during an era when artist sneaker collaborations were becoming increasingly important to both hip-hop culture and the footwear industry. The G-Unit sneakers became closely connected with the group's larger brand, which extended beyond music into fashion and entertainment.
More than two decades later, the return gives longtime fans an opportunity to revisit that era while introducing the G6 to younger sneaker buyers who weren't around during its original run.
The timing also reflects the continuing resurgence of Y2K and early-2000s fashion, with brands increasingly revisiting silhouettes and styles that defined the period.
Reebok G-Unit G6 2026 Release Details
The current release information is:
Sneaker: Reebok G-Unit G6
Colorway: White / Red / Blue
Release Date: August 20, 2026
Retail Price: $130
Sizing: Men’s
Availability: Reebok and select retailers
The 2026 version is being positioned as a faithful recreation of the original rather than a completely new interpretation.
Hip-Hop Sneaker Collaborations Continue to Have Staying Power
The G-Unit G6 comeback highlights just how valuable hip-hop nostalgia has become.
Sneaker collaborations between artists and major footwear companies are common today, but 50 Cent's Reebok era came during an important period when rappers were proving they could extend their influence far beyond record sales.
For 50 Cent, the return also demonstrates the longevity of the G-Unit brand. Music, merchandise and cultural moments from the group's peak continue to generate interest more than 20 years later.
With the G-Unit Reebok G6 release date set for August 20, the real question will be how much demand remains for one of the most recognizable rapper-backed sneakers of the early 2000s.
For longtime G-Unit fans, however, the release offers something simple: a chance to put a piece of hip-hop history back on their feet.