Kendrick Lamar’s GNX: A Surprise Album That Dominated 2024

Kendrick Lamar delivered a year-end gift to hip-hop fans, capping off an already stellar 2024 with the release of his surprise album, GNX. True to form, the album performed exceptionally well, solidifying Lamar's status as one of rap’s most celebrated champions. First-week sales projections were spot on, with the LP officially selling 324,000 album-equivalent units. According to HITS Daily Double, streaming platforms accounted for the bulk of that success with 290,000 units, while pure album sales contributed nearly 33,000. Despite minimal promotion and the absence of earlier material, Kendrick’s drop created a seismic impact. But really, who’s surprised?

The buzz surrounding GNX isn't just about the numbers—it’s about the substance. Lyrically, the album offers plenty of depth, sparking discussions that go beyond charts and sales. One standout moment is Kendrick’s nod to fellow TDE rapper Ab-Soul, who shared his thoughts on Instagram Live. "I'm very honored," Ab-Soul said about the shoutout. "That's my brother. I guarantee he didn’t study me as much as I studied him. He taught me the most as a professional recording artist. I just wanted to make that very clear. I am the B.O.A.T. I am the best rapper, that’s it. Ask anyone. I say that humbly—it’s not from a place of arrogance. I really do this."

Kendrick's commercial success with GNX feels almost inevitable, given his track record. His 2012 classic, good kid, m.A.A.d city, continues to outsell some of 2024's biggest releases, including Kanye West and Ty Dolla $ign's VULTURES 1. Few artists can match that kind of enduring relevance.

Even so, the most exciting part of GNX has been the fans’ reception and the album's quick ascent into pop culture. True to form, Kendrick delivered thought-provoking content without sacrificing infectious beats or memorable hooks. The only question now is how long the album’s momentum will last. With a Super Bowl halftime performance on the horizon, many are betting that GNX will remain a defining moment in Kendrick’s career for a long time to come.

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