Jay-Z Wins Trial Over Soured Cologne Deal, Avoiding $67M in Damages

"You failed to prove your case, they failed to prove their case," Justice Andrew Borrok said to an attorney for Parlux after the verdict was read aloud in court. "You're excused."

In a statement to Billboard following the jury's verdict, Jay-Z said: “I’d like to express my gratitude to the jury, especially during these difficult times.”

Wednesday’s verdict came after nearly six years of litigation over “Gold Jay-Z," which the superstar launched in 2013 through a partnership with Parlux, which had previously launched licensed fragrances with other major artists like Rihanna.

Parlux accused Jay-Z and his S. Carter Enterprises of failing to promote the fragrance, breaching the terms of their business contract and costing the company millions. The lawsuit said he refused to appear for events like Good Morning America and then refused to approve later iterations needed to keep the brand relevant.

Jay-Z denied the accusations, saying he fulfilled his obligations under the agreement despite numerous missteps from Parlux that threatened to damage his personal brand. He countersued, saying he was still owed millions in royalties.

A jury trial kicked off on Oct. 18, featuring two days of heated testimony from the star himself. Jay-Z repeatedly sparred with Parlux’s attorney, calling him out for using “lawyer tricks” and even threatening to file a new lawsuit.

Closing arguments came Tuesday. Jay-Z lawyer Alex Spiro, of the firm Quinn Emmanuel, argued that the entire case was “misunderstanding” and that Parlux had actually breached the deal first by how it had conducted itself.