LL Cool J on Paying Tribute to Rap Legends by Expanding His Rock The Bells Universe

In addition a new group of investors, LL has brought on rap legends as stakeholders in Rock the Bells brand.
LL Cool J has never forgotten where he came from. After more than 35 years in the rap game, James Todd Smith is giving back to the legendary masters of the form with a major announcement on Tuesday (June 16) about the the expanded universe of his SiriusXM Rock the Bells channel.

"I really believe in this culture, I've lived it my entire life and it's time that hip-hop actually benefits from hip-hop," LL tells Billboard about his decision to form a strategic alliance with a group of rap icons that will give Big Daddy Kane, Run-D.M,C., Eric B, Roxanne Shante, Salt N Pepa, Fab 5 Freddy, graffiti writer Risk and b-boy legend Crazy Legs ownership stakes in the Rock the Bells brand. (Billboard)



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