YG's grind pays off with a new deal
Billboard reports:
Six years after his breakout hit “Toot It and Boot It” hit No. 11 on Billboard’s Hot Rap Songs chart, YG has turned his lifestyle into a business. As the CEO of his label 4Hunnid Records (launched in 2015), the Compton native, born Keenon Jackson, tells Billboard exclusively that he and his longtime friend and partner Brandon Moore, the label’s president, have signed a multi-million dollar joint venture with Interscope Records.
After meeting Joie Manda, a former Def Jam executive and current president of urban music at Interscope Geffen A&M, around 2013, YG says Manda paired him with his A&R, Randall “Sickamore” Medford, for his chart-topping 2014 debut My Krazy Life and has followed the 4Hunnid movement since.
On the new situation, YG says:
“It’s a lotta other artist-owned labels who want artists with hot singles like for right now and that’s cool because that’s the easy money but we getting brands. We teach artists how to build brand and be businessmen and business ladies.”
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