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Hip Hop News: Jay Z Launches new fragrance called Gold

Jay z Gold


Jay Z is launching his first men's fragrance just in time for the holidays. The fragrance "GOLD JAY Z" will debut at Barney's New York on November 20th as part of his collaboration with the store, featuring three different sized bottles ranging from $39 to $70. The cologne will hit additional shelves at 2,000 department stores on Black Friday, November 29th. According to reports, the rapper and entrepreneur reportedly rejected 3,200 names before settling on one that was just right. He picked up one of the bottles saying, "this is the sh*t; it's gold." (Huffington Post)


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