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Spotify Launches New Video Series Teaching Artists How to Better Use Platform, Navigate Music Business

Spotify Launches New Video Series Teaching Artists How to Better Use Platform, Navigate Music Business

(Billboard)

'The Game Plan' launches with 10 episodes ranging from teaching viewers how to get their music on Spotify to how and when they should start assembling a team.

Spotify launched a new video series called The Game Plan on Wednesday (May 23) geared towards teaching artists and their teams how too better use the streaming service and advance their careers in the music industry.

The series features Spotify employees, including global head of creator services Troy Carter and former global head of artist and label marketing (and current Universal Music Group executive vice president, creative) Dave Rocco, and artists such as Rick Ross, Little Dragon and Mike Posner, offering advice in quirky, easily digestible episodes. The first 10 installments were released on Wednesday with topics including "What Is Spotify for Artists?," "Building Your Artist Profile, "How to Read Your Data," "Engaging Your Audience," "Promoting Your Work," "Building Your Team" and more.

"You can consider them the 101 basics that artists and their teams will need in order to navigate Spotify, get the most out of Spotify and succeed in the music industry in 2018," says Spotify's global head of creator marketing Dominik Sanya, teasing future episodes based on community and artist feedback.
















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